Takedown Sportswear, an Atlanta-based provider of wrestling apparel and accessories, needed a new online store quickly in the anticipation of the holiday shopping season. In collaboration with Mindpurge, Tripleoptic provided a complete re-design and re-development of Takedown Sportswear’s e-commerce operations. The client was using a proprietary system to drive their online sales that lacked a variety of modern features, such as: integrated SEO, an AJAX-enhanced user interface, and support for a variety of shipping options. Tripleoptic migrated Takedown Sportswear to the open source Magento e-commerce platform, managed the SSL integration with the GeoTrust certificate authority, configured a payment processing gateway through Authorize.net Merchant Services, and moved the company’s webhosting operations to Media Temple. These changes resulted in record-breaking holiday sales for the company at a time when the holiday shopping season was particularly grim for other retailers. Takedown Sportswear has also experienced dramatic growth in business derived from search engine placement and an increase in customer satisfaction thanks to the clean and well-constructed user interface.