Pressure Sessions is a North American nightlife brand that produces events in Los Angeles, Boston, New York City and Miami. Over the past several years they’ve specialized in bringing the best in bass-heavy club music of all tempos to venues typically reserved for more mainstream musical fare, including Hollywood hotspots Avalon and Forbidden City. Pressure Sessions retained the services of Tripleoptic to develop a series of cohesive print designs for promotional and marketing purposes. As the events have evolved over the past year, so has the visual identity of Pressure Sessions. Tripleoptic continues to provide design services to Pressure Sessions every time they begin the promotional phase of a new event series.