Founded in 1993, Insomniac Events has grown to become North America’s biggest promoter of dance music events and nightlife culture. 2008 was the most successful year in the company’s 15 year history as it reached new heights in event attendance and profitability – over 100,000 people passed through the gates to Insomniac-promoted events last year. Tripleoptic helped Insomniac succeed by providing the small company an array of technology and communication services. From developing partnerships with companies like AEG, The William Morris Agency and Hard Rock Hotels & Casinos to authoring the elegant, standards-based code that drives Insomniac’s array of web properties, Tripleoptic has delivered results across a broad range in a timely and cost-effective manner. All online marketing activities for Insomniac were conceptualized, produced and executed by Tripleoptic, including: Websites, e-mail campaigns, and social media. We also crafted and delivered public communications for the company ranging from customer care to media relations. Finally, we provided organizational support for communication, information technology and marketing activities.