BOOM In-Game Music delivers tailored music experiences to gamers using a variety of cutting-edge technologies. One of the most crucial ingredients required for the kind of immersive gaming expected by audiences today is the soundtrack. As in film, game soundtracks are important in giving the audience emotional cues that coincide with on-screen action. BOOM facilitates the customization of such soundtracks in video games by combining user-defined musical preferences, gameplay data and collections of licensed music. The end result is a captivating form of entertainment that uniquely blends gaming and music. In partnership with Mindpurge, Tripleoptic developed a full branding and identity package for BOOM that included a variety of logo treatments, print collateral and digital assets. A corporate website based on the established identity was also delivered, along with user interface designs destined for the BOOM application itself.