HauteLook
HauteLook is an online retailer that holds flash sales for some of the world's top fashion brands. As their Senior Front-End Developer, I helped build the 2.0 version of their web application with a small team of back-end developers. We used the Zend Framework for our MVC application needs and I built the UI using a mixture of Smarty templates, JavaScript / jQuery, and Zend's assorted view-centric components.
In February of 2011, HauteLook was acquired by Nordstrom for $270 million in stock.
• HTML, CSS, JS, PHP, Application Development
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Insomniac
Insomniac is the largest promoter of dance music and nightlife events in the United States, with annual attendance to their events in the hundreds of thousands. From their marquee events such as Electric Daisy Carnival and Nocturnal Wonderland to their national tours with artists such as Deadmau5, Tiesto and Kaskade, Insomniac is the preeminent purveyor of nightlife culture in this hemisphere.
I've been working with Insomniac in a variety of roles over the past five years to help address their technology needs in several areas. I helped create the content strategy that guides the design of their numerous festival sites and I also developed several of the annual sites from 2007 - 2009, collaborating closely with their creative agency The Firm. I managed and executed all of Insomniac's email and social campaigns, communicating with an audience in the hundreds of thousands while also managing customer support communications. More recently, I've helped Insomniac develop a suite of internal web applications that are used to manage company operations such as event production and street marketing. I also planned and executed upgrades to their technology infrastructure, including a company-wide migration to Google Apps for Business.
• Assorted Consulting Services
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Activision
Activision's Call of Duty video game franchise has become an entertainment juggernaut over the past few years, setting multi-billion dollar sales records with each new game release and raising the bar for immersive gaming standards. To promote the release of Call of Duty: Modern Warfare 3, Activision hosted a special Call of Duty XP event in Los Angeles where attendees were given the chance to preview the new game before its release, participate in activities such as paintball on a course modeled after real Call of Duty game maps, and see exclusive performances from artists such as Kanye West and the Dropkick Murphys.
Midnight Oil Creative was hired by Activision to help with various aspects of the XP event, one part of which was building and managing a redemption code program that enabled attendees to receive free copies of Call of Duty: MW3 once the game was released. I was the only technical member of the team, so I managed and built the redemption web application and created the redemption code algorithm from soup to nuts. I really enjoy full-stack application development and this project was a great way to work with CodeIgniter, a PHP framework that is now a major part of my current toolset.
• HTML, CSS, PHP, CodeIgniter, Application Development
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Slow Roast Records
Slow Roast Records is an independent label owned and operated by world champion turntablist DJ Craze and producer extraordinaire Kill The Noise. The imprint specializes in releasing music that's a bit funky and eclectic while always keeping the dancefloor in mind.
• HTML, CSS, JS, WordPress, Online Marketing / Branding Strategy
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Ludachrist
I think every professional needs a way to explore humor through their work and I'm thankful to have that outlet in life courtesy of my good friends Ludachrist. Their incredibly dense pop music explorations exceed the boundaries of being classified as mere mash-ups and their style of humor follows in the tradition of personal favorites like Tim & Eric and Aqua Teen Hunger Force. The duo approached me to work on a one-page promo site for their new album Talk is Cheap with the primary creative direction being "Geocities chic."
• Animated GIFs, CSS3 Animation, 1990s Web Aesthetics
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